Music festival
Pick a line.
Client
A three-day music festival by a river
Discipline
Identity
Year
2023
An identity built from one sentence that the crew, the posters and the radio spots could all repeat.
Everyone described the festival differently, so nobody described it well. We wrote one sentence first and agreed on it before drawing anything.
The posters, the wristbands and the stage signs all carry that sentence. The colour changes every year; the words stay.