Studio
Dinkus & Co. is a two-room studio in Leeds, United Kingdom. We name things, build identities, write interfaces and draw letters for small companies and public places. We work in short weekly rounds and show the drafts while they are still rough.
Principles
More options
One good sentence
We bring one sentence to the first meeting, not ten.
Mood boards
First drafts
A rough draft shows more than a page of references.
Clever
Clear
If it needs explaining, we write it again.
A big reveal
Small weekly steps
You see the work every week, unfinished.
Our voice
Your voice
The result should sound like you on a good day.
In brief
Leeds, United Kingdom
Two people: a writer and a type designer. Others join when a project needs them.